Hello and Welcome
We are delighted to announce that the E17 Art Trail 2024 is taking place from 1 - 16 June. The E17 Art Trail is an artist-led, community-powered arts festival that gives the opportunity for artists and makers of all ages and abilities to exhibit and promote their work, connect with other creatives and be part of their local neighbourhood.
With no selection process, E17 Art Trail welcomes all types of creative work. Artwork can be exhibited or performed in a variety of venues, such as galleries, homes, studios, businesses and community spaces located within the E17 postcode. It can also be hosted online. You don’t have to be a resident of Walthamstow to take part but you will need to make some links to the area to organise your events.
There are plenty of resources at hand. The E17 Art Trail Handbook and the Venue Information Pack are invaluble all-you-need-know resources for both artists and venue holders. With our monthly newletters, we will also update you on the latest news, including details of our inspiring Idea Sparks talks or the 'How to...' workshops. If you haven’t yet done so, you can sign up here for the newsletters.
For further inspiration, visit our YouTube channel or Meet the Artists to hear about the different ways you could be involved or from teachers, young creatives and school leaders about why taking part in the E17 Art Trail is invaluable to them and their school community.
We are intrigued to see what you will bring to the E17 Art Trail 2024. Please stay in touch with us as you develop your plans and, if you need assistance, please do not hesitate to contact us at email@example.com.
With thanks, Tony, Morag and Laura - The Artillery Team
A short film about taking part
Festival Theme - Value
To refresh and inspire you each art trail has a theme. Our theme for 2024 is 'Value'. You are welcome to plan your E17 Art Trail exhibition or event with this theme in mind or follow your own creative ideas.
This year’s theme can be interpreted in a variety of ways. You might think of value in terms of how art creates value; does it give your life deep satisfaction or give great enjoyment with audiences? Does art create value by bringing your neighbourhood together or does it create talking points that are of value to society? Or you might be interested by systems of value and valuing?
To illustrate the many ways, we welcome your images relating to this year's theme. With your permission, we may use them in our advertising and social media. Please send them either as JPeg or PNG format to firstname.lastname@example.org.
How to take part
Key steps to take part in the festival:
- Come along to our Idea Sparks talks and 'How to...' workshops
- Support the festival by signing up to Easy Fundraising
- Decide what you want to exhibit
- Find a venue and outline a proposal for any partners and collaborators
- Register and pay to take part on our website from January 2024
- List your event/exhibition details by deadline 1 April 2024
- Think about how you will manage your events, health and safety and accessibility
- Do lots of promotion for your events as well as support the overall festival publicity
- Create the welcome - get ready to open your doors!
We will launch the registration process to take part with a link available early in January 2024. Your registration fee pays for your exhibition or event listing.
- Early bird fee £60 (Until 14 February)
- Full price fee £75 (From 15 February)
- Festival supporters fee £25: Support the festival and share your creative passion with artworks visible 24/7 out on the art trail.
Please ensure your event details are finalised and listed correctly for inclusion in the festival programme by 1 April 2024. Further details are available in the E17 Art Trail Handbook.
The E17 Art Trail 2024 is happening as the cost of living crisis continues to bite. Many of you know that funding for the arts is scarce and, as a result, Artillery are embarking on delivering this festival on a shoestring budget. We will continue to fundraise to attempt to increase our capacity for artist support and creative community initiatives.
You can help by nominating Artillery on Easy Fundraising to receive donations from many online retailers as you shop.
- Every time you shop online with a listed retailer via their platform or app, they will make a small donation to Artillery.
- If you shop from your PC or laptop install the Easyfundraising Donation Reminder. It will quickly help you identify online 8000 retailers who are signed up to the scheme!
- If you shop from your phone, use the Easyfundraising App to ensure retailers' donations help Artillery's projects continue every time you shop.
Artillery is excited to announce that it has partnered with Bloomberg Connects. We will benefit from their ‘in kind’ sponsorship by utilising their free app for mobile phones. This will replace the traditional paper format of our printed E17 Art Trail Guide and work in conjunction with a foldable (paper) map.
The Bloomberg Connects App has been devised for arts organisations to share their programmes and art collections. The E17 Art Trail 2024 App will sit within the Bloomberg Connects App where it is listed amongst good company including MoMa, Guggenhiem Museum, Horniman Museum, Camden Arts Centre and London Design Museum!
It will either work as a stand-alone festival programme with interactive map or it can be used in conjunction with our new fold out ‘hard copy’ E17 Art Trail 2024 map. This will be distributed all over Waltham Forest and beyond.
The listings in the app will be comprehensive and mirror the ‘real-life’ experience of using our traditional hard copy Trail Guide used in previous years.
The Bloomberg Connect App is FREE to download and is available to download on Google Play and Apple’s App Store.
As well as the E17 Art Trail App, Artillery is providing the fold-out E17 Art Trail map free of charge.
To keep overall costs low, festival publicity materials such as printed posters, banners and vinyl window stickers will need to be purchased and pre-ordered.
These, together with the Art Trail Map will be available to collect during May 2024.
Free digital versions of all the publicity materials and the E17 Art Trail logo will be made available for you to use for your individual exhibitions and events.
A reminder of what expect on the trail...
A short film from the London Borough of Culture in 2019